Building better relationships and healthier communities with a streamlined event planning mobile app

Understanding The Problem

Before Nexev hired a product design team, a beta release of the platform was implemented based on a blue-sky concept created by the founder and developer. The mockups were developed without usability testing and had minimal consideration for technical and product limitations.

I conducted research interviews with primary users to uncover pain points they were experiencing with the beta release. My research focused on:

1. Understanding user goals and needs
2. Identifying pain points in the existing user journey
3. Determining task success rates

Gathering Insights

I compiled a list of usability issues, prioritized by severity, using Jakob Nielsen’s five-point rating scale.

Prototyping The Solution

Based on the identified problems, I worked on addressing these pain points by proposing the following solutions:

1. Redesign the nav bar: Consolidate main features into five tabs for easier access.
2. Redesign buttons and icons: Enlarge touch areas to improve tapping accuracy.
3. Redesign the event creation page: Reduce the number of steps to minimize time to completion.
4. Redesign sorting and filtering features: Make these tools clearer and more intuitive.
5. Redesign event cards on the homepage: Display only necessary information to create a cleaner and more focused layout.
6. Enhance event category details: Reference current event planning competitors for inspiration.
7. Rephrase description texts in the event creation form: Simplify the language to improve user understanding.
8. Enlarge text areas to improve readability.
9. Change the current font: Switch to a more common mobile app font, Open Sans, to increase the app’s credibility.

I proposed changing the brand colors to a more youthful and energetic style. After several iterations and ongoing discussions with stakeholders, I chose a bolder design direction and created the final prototypes for the event creation task flow.