Hi! This is Zili Liu. You can call me Lizzie :)
I'm a product designer with 4 years of experience in UI/UX design, visual and motion design. Currently, I'm the lead designer for two AI products. One of them (Indigo) ranked #1 on Product Hunt, while the other (Voyage) is actively used by over 500 brands. Prior to these roles, I led design for a B2B SaaS platform (ShopSwap), helping it grow from the ground up to 300+ onboarded brands within 12 months. I lead product design from inception to production, build and maintain design systems, develop art direction and brand assets, and conduct user research and testing.
Before fully transitioning to design, I spent 2 years working as a digital marketer for leading companies in the PR and fashion industries. I'm also a social media content creator with 100K+ followers and 1M+ likes, focusing on lifestyle and dance.
I merge my specialties in creative design and digital marketing to create research-driven and customer-focused experiences that are innovative, engaging, effective, and on-brand.
I specialize in both B2B and B2C products in AI, e-commerce and social media industries, across desktop, web and mobile platforms.
Stakeholders who have worked with me often refer to me as an “intuitive designer.”
“Lizzie is good at figuring things out.”
As a designer for AI products in a fast-paced startup environment — where everything is new and rapidly evolving — I strive to stay up-to-date with emerging technologies, trends, and features. I actively integrate AI tools such as Cursor and v0 into my design process, and translate the company's conceptual visions into clear, effective design solutions.